The ultimate checklist before launching your business online
Are You Really Ready to Go Live?
You’ve got the idea. You’ve got the product or service. Now it’s time to launch your business online - exciting, right?
But before you hit publish on that website or social media page, a little prep can go a long way. A rushed or unpolished online launch can leave your first impression falling flat.
At Islands Uncovered, we support small and independent businesses in getting their online presence right — from visuals to voice to visibility. Here’s a high-level checklist to help you get started.
1. Are your brand basics in place?
Before you create a single post or page, make sure your business name, logo, colours and tone of voice are clearly defined. It doesn’t need to be fancy but it does need to feel consistent and professional.
2. Do You Know Who You’re Talking To?
It’s not enough to say “everyone.” A clear sense of your audience – their needs, style, and habits – shapes everything from your messaging to your hashtags.
3. Are Your Social Media Profiles Fully Set Up?
It’s easy to skip steps when setting up profiles, but little things matter. That means:
A recognisable profile photo (usually your logo)
A keyword-friendly bio
Contact buttons and website links
Up-to-date opening hours (where relevant)
4. Is Your Website Ready for Visitors?
If you're building or updating a website, check for:
Clear navigation
Mobile responsiveness
A call-to-action (CTA) on each page
Connected social media links
Even if it’s just a holding page to start, it should look intentional. It’s not like it’s “under construction” forever.
5. Do You Have a Content Plan?
Consistency beats frequency. Having a few posts lined up (and a rough plan for the next few weeks) will help you launch smoothly and avoid panic posting.
Don’t overcomplicate it. Even a simple schedule covering key services, offers, and updates is a great start.
Need help turning this checklist into a confident launch?
We work with small businesses to create launch-ready brands, online profiles, and content strategies that stand out - without the stress.
📩 Get in touch for a free discovery call or visibility check – and let’s make sure you’re really ready to be seen.
