How to market a small business on Social Media
(Without losing your mind!)
If you run a small business, you’ve probably been told: “You need to be on social media!” But between juggling day-to-day tasks, content creation can feel like just another job on the list.
At Islands Uncovered, we work with independent businesses who want to be seen - without spending all day online. Here's a look at what really matters when it comes to social media marketing.
1. Start where your audience actually is
Being active on the right platform matters more than trying to be everywhere. Think about your ideal customer: where do they hang out online? That’s where your energy should go.
2. Be consistent, not constant
You don’t have to post every day, but showing up regularly helps people remember you. It’s less about being perfect, and more about being present.
3. Focus on what makes you different
Your story, your setting, your product - no one else has exactly what you do. That’s what you want to highlight. Don’t just post to tick a box. Post to connect.
4. Show you’re active, not just open
Potential customers want to see signs of life. Fresh posts, updated bios, recent photos - it all builds trust before someone even walks through your door.
Want to do it properly (without doing it all yourself)?
That’s where we come in. At Islands Uncovered, we help small businesses like yours get clear on their brand, create content that works, and stay visible without the stress.
📩 Get in touch for a free discovery chat or visibility check. Let's uncover your potential.
