What makes a 'good' Social Media post

(and why most businesses overthink it)

When it comes to social media, many small businesses get stuck trying to create the 'perfect' post - but the truth is, perfection isn't what gets results.

A good post isn't just about slick graphics or trendy hashtags. It's about connection. It's about showing up consistently, speaking your audience's language, and making it easy for people to engage with what you do.

Here’s what most strong posts have in common:

  • A clear message (not a cluttered one)

  • A strong visual or brand-consistent image

  • A simple call to action – even just “Read more” or “Pop in today!”

Most importantly? They feel real. Whether it's a behind-the-scenes snap, a helpful tip, or a reminder about your Friday night pizza special, it doesn’t need to be perfect - it needs to be you.

Not sure what to post or where to start? That’s where we come in.

Need more help?

We work with small businesses to create launch-ready brands, online profiles, and content strategies that stand out - without the stress.

📩 Get in touch for a free discovery call or visibility check – and let’s make sure you’re really ready to be seen.

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Why 'just posting' isn’t a marketing strategy